Social commerce sales in China are ten times that of the US. How did China get so far ahead?
Why China is a decade ahead in social-driven sales
These days, most shoppers expect to make a luxury purchase with a couple of clicks. But despite the many breakthroughs in online shopping, the process is still quite complex in the West. Until recently, if we liked an outfit worn by an influencer on Instagram, we had to go to a different platform to identify the outfit, and then go to other platforms to buy it.
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Advertisers set to lose US$56 billion to ad fraud in travel sector in SE Asia
A report finds a surge in invalid traffic in digital travel advertising in Southeast Asia. ...
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Baidu Global's AI-Integrated Marketing Platform MediaGo partners with Xandr
Collaboration strengthens capabilities for advertisers using MediaGo....
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Why should OTT platforms interest marketers in Asia
In this interview with MartechAsia, Jennifer Smith, Chief Marketing Officer at Brightcove, explains how businesses can leverage first-party data to monetise video content amid a priv...
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How can you get ahead of the game with e-commerce in the Australian market?
Consumerism has been on the rise since the 1890s, where mail-order became popular amongst the richer classes. Capitalism plays a strong role in creating a world that embraces consume...
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Havas India scouting for acquisitions in PR, performance marketing, digital and consulting
Rana Barua, group CEO, Havas Group India and Hari Nallan, founder and CEO, Think Design, also speak about how their union has strengthened the network's position in the industry....
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How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automati...
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Singapore leads key markets in desktop ad fraud rates
TOP OF THE CHARTS: Vietnam and Japan among other APAC markets reporting high rates, according to Integral Ad Science's Digital Media Quality report....
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The emerging non-Javanese Indonesian consumer
As Indonesia moves its capitol to place focus on the nation's eastern region, brands too must recognise that Indonesia is a mosaic of distinct cultures....
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Viu is the number 1 premium video on demand service in Greater Southeast Asia with the highest Monthly Active Users in 2021 according to MPA's AMPD report
Viu's focus on top Asian content and Viu Original titles continue to prove a hit with viewers and partners in Asia HONG KONG and SINGAPORE, April 1, 2022 /PRN...
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Should we stay or should we go? Five principles for brands when conflict arises
Brands must start by running through a checklist of questions related to how the emergence of the conflict impacts their ability to operate in market, says a VP at Ogilvy PR....
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The five things I wish I knew before taking our first brand into the metaverse
This article isn't an opportunity to argue the benefits of Web3 for our brands. It's an opportunity to share our exploration and failures....
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Are social sellers missing an important piece of the data puzzle?
There has never been a better time to be a social seller. The pandemic-induced shift in consumer buying behaviour has accelerated the growth of social commerce, which accounted for a...
