Here’s an example of a 2020 marketing roadmap.
How agile adoption will change the way we work in MarTech
Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. While it’s still the early adopters running full-fledged agile marketing teams, it continues to be the way that companies are headed to be more mainstream in the coming years.
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Retail's dizzying evolution, and how APAC brands can find their way
To say there's diversity in the way retail is developing across APAC is a severe understatement. A new Bain & Company report attempts to make some sense of trends and provide tips fo...
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APAC brands must take more responsibility in programmatic: WFA report
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency fr...
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HBO Max AVOD Tier Is Coming This Spring; TAG Launches Global Brand Safety Seal
Here's today's AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max? The ad-supported tier is coming in Q2 2021, acco...
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CTV fraud skyrockets worldwide
Connected-TV apps have seen a spike in fraud even as overall fraud has declined from 2019, according to a DoubleVerify report....
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Brands in Asia more than doubled influencer CSR campaigns from March
Influencer marketing has become a popular channel for brands in Asia during Covid, with strategy swinging from product and events to branding and cause campaigns, a new report finds....
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Online platforms face growing consumer discontent in Southeast Asia
TOP OF THE CHARTS: Over a third of Asean consumers are unhappy with their digital commerce experience, despite a spike in online spending during the pandemic, according to a report f...
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India's lockdown impact across six groups in society
The founding partner of independent agency The Womb summarises learnings from a research and six-part video series on Campaign....
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China's logistics titan YTO nets close to $1B from Alibaba in overseas push
E-commerce has brought in a logistics boom in China over the last decade, transforming small-town delivery businesses into multinational corporations. One leading player, YTO, is gea...
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5-step strategy for agri e-commerce startups to engage customers
Both developed and developing countries are experiencing a shift in consumers' patterns. Consumers today are increasingly concerned about the content of their food, its origin, fre...
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Why it'll take bravery for brands to overcome COVID-19
Playing it safe now — understandable as it might feel to do so — is often the worst option....
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How Shopback customers help drive the company's product development journey
Panic buying, at-home needs, livestream shopping, and e-commerce accelerated the shopping landscape in Southeast Asia (SEA) during COVID-19. Thanks to these shopping trends, Shopback...
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Why poor service will destroy your luxury brand
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn't just unprofitable; it also destroys brand equity....
