Ad Tech's Asia News Page
Feature: We're going to see more short-term agile roadmaps.
Here’s an example of a 2020 marketing roadmap.
How agile adoption will change the way we work in MarTech
Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. While it’s still the early adopters running full-fledged agile marketing teams, it continues to be the way that companies are headed to be more mainstream in the coming years.
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Indian social commerce firm Citymall banks $3m in Elevation Capital-led round
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5 tips for making display advertising work
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SociaBuzz raises funding from UMG IdeaLab to connect businesses in Indonesia with creators, talents
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Digital ad fraud will hit $35 billion this year
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Agency staff outperform in-house staff in digital skills, study shows
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SpotX, Milieu Insight partner for OTT measurement solution
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5G: A realistic look at how it will impact marketing
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Why Spotify's Megaphone acquisition will scale targeted podcast ads
The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform....