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Feature: Mobile Business Growth Continues
App Annie, the global provider for mobile data and analytics has released the annual report aimed to guide business for upcoming mobile transformation
Mobile is the US$ 120B future of tech business, report by App Annie
San Francisco-headquartered mobile data and analytics provider, App Annie, has released a full-fledged report on how mobile transformation will be for the year of 2019. According to App Annie, app stores consumption will surpass more than US$120 billion in 2019, up from $101B.
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WARC's Global Advertising Trends - The social slowdown
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Taptica International Rebrand Reflects Video Advertising Leadership
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Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social
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Letter to readers: Southeast Asia's ecommerce infrastructure continues to mature
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Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement o...
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Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region - in this ed...
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AirAsia and Mediacorp tie up to bring 'Holiday Quickie' campaign to action
According to both parties, a Facebook Live Stream of the trip reached more than 318,000 consumers and an average engagement...
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How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?
2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to exceed U...
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Leading Southeast Asian tech companies share insights on user engagement, brand loyalty at MoEngage #GROWTH19
Panels of experts from leading tech companies in South East Asia shared their experiences with marketing technology #GROWTH...
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A guide to marketing apps effectively through affiliate marketing
Here's how you can maximise the reach of your app Mobile apps have become a very powerful platform for business and m...
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5 content marketing trends you need to heed
Content marketing has evolved over the years, take heed of the following trends if you want to stay ahead of your competiti...