Ad Tech's Asia News Page
Feature: We're going to see more short-term agile roadmaps.
Here’s an example of a 2020 marketing roadmap.
How agile adoption will change the way we work in MarTech
Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. While it’s still the early adopters running full-fledged agile marketing teams, it continues to be the way that companies are headed to be more mainstream in the coming years.
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