Ad Tech's Asia News Page
Feature: Analyzing China's advanced techniques of social-driven sales.
China is a decade ahead in social-driven sales. Here's why.
Social commerce sales in China are ten times that of the US.
These days, most shoppers expect to make a luxury purchase with a couple of clicks. But despite the many breakthroughs in online shopping, the process is still quite complex in the West. Until recently, if we liked an outfit worn by an influencer on Instagram, we had to go to a different platform to identify the outfit, and then go to other platforms to buy it. The process was confusing and time-consuming.
- Latest Stories
-
Instagram hails the power of self-discovery in global brand campaign
"Yours to make" was created by Johannes Leonardo with Facebook's in-house shop Creative X....
-
Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX
In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Au...
-
Japan sticks to its favourite local brands through the pandemic
JAPAN'S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But...
-
Roll-up ecommerce flexes its muscles in India
The Indian market is ripe to become the next roll-up ecommerce hub. ...
-
Eating ice cream in an Airbnb: Australia's top 100 brands
Magnum, Airbnb and electronics giant Hitachi rocket up more than 100 places in our ranking of Australia's favourite brands,...
-
Karmarama and Project Everyone turn the UN's Global Goals into 17 sticky notes for World's To-Do List Campaign
Karmarama, part of Accenture Interactive, has teamed up with Project Everyone, a not-for-profit promoting the Global Goals,...
-
The top 10 liquor and spirits brands in Asia-Pacific
It's Friday. So relax, get a glass and pick your poison, as we explore the spirits/liquor brands people in Asia most love ...
-
The top 10 car brands in Asia-Pacific
A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those...
-
Why China's war on celebrities could actually benefit brands
Beijing's ongoing crackdown on celebrity and fan culture has seen brands searching for ambassadors who are less likely to a...
-
KitaBeli extends Series A round to further scale social commerce operations across Indonesia
KitaBeli, a consumer-facing social commerce platform based in Indonesia, has extended its Series A financing round. Co-foun...
-
The top 10 beer brands in Asia-Pacific
Beer! Humans love it. And Asia drinks more of it than any region. But what beer brands do people love the most across Asia,...