Feature: We're going to see more short-term agile roadmaps.

2020s trend - Agile marketing

Here’s an example of a 2020 marketing roadmap.

How agile adoption will change the way we work in MarTech

Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. While it’s still the early adopters running full-fledged agile marketing teams, it continues to be the way that companies are headed to be more mainstream in the coming years.