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Feature: China leads by a decade in social-driven sales. Here's how...

Learning from China Advertising

Social commerce sales in China are ten times that of the US. How did China get so far ahead?

Why China is a decade ahead in social-driven sales

These days, most shoppers expect to make a luxury purchase with a couple of clicks. But despite the many breakthroughs in online shopping, the process is still quite complex in the West. Until recently, if we liked an outfit worn by an influencer on Instagram, we had to go to a different platform to identify the outfit, and then go to other platforms to buy it.