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Omnichannel needs to expand and enhance the customer experience outside the brand for greater loyalty
Omnichannel can identify the right customers, and deepen customer loyalty "Earn, Reward, & Retain Loyal Customers" - the triumvirate of goals that every sales or...
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The MarTech Minute: Salesforce wraps up Tableau acquisition, Nike acquires predictive analytics platform
The martech week in review: News and announcements in marketing technology this week that you might have missed. Please visit MarTech Today for the full article....
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Asia-Pacific YouTube Ads Leaderboard: July 2019
Apple, StarHub, AirAsia, HSBC, Smartfren, Nestle, Hitachi and more appear in this month's list of the top ad video in each of 13 APAC markets....
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Complete list of tech and startup events in Singapore
Mingling or gaining knowledge? We've curated for you the most comprehensive list of events in the tech and startup community, sorted by topic and date....
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Dismantling the Top 5 Tech Companies and Walled Gardens Will Protect Consumer Privacy
More than a year after GDPR went into effect, digital privacy and security remain high on the list of governmental concerns around the globe. Although the U.S. tends to have a more b...
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China Eastern Airlines uses AI to improve customer experience
It now automatically classifies complaints and recommends solutions to help its frontline customer relations staff....
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Huawei's Ark Compiler can port Android apps to its own OS. Here's what you need to know
Ark Compiler is an important part of Huawei's strategy as it remains under a US trade ban....
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As walled gardens grow, the open web closes ranks
Performance should be evaluated comprehensively across the consumer journey, not just measured by clicks and CPAs on siloed channels. Please visit MarTech Today for the full article...
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How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile organization. Please visit MarTech Today for the full article....
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Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry. Please visit Marketing Land for the full article. ...
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Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a r...
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