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India's broadcasting ministry to regulate streaming services and online content
India's Ministry of Information and Broadcasting, which oversees programs beamed on television and screened in theatres in the country, will now also regulate policies for streamin...
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This week in martech
News from SundaySky, Messagegears, Mailchimp and Zendesk. Please visit MarTech Today for the full article....
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Smartphone shipments dip in China for Q3, led by Huawei decline
China was the first major global smartphone market to rebound from the early days of the COVID-19 pandemic. Stringent lockdown measures were able to help the country recover from the...
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WhatsApp rolls out payments in India
WhatsApp, which began testing its payments service in India with 1 million users in early 2018, has finally started to expand the feature to more users in the world's second la...
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What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. Please visit Marketing Land for the full article. ...
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Technology and society: Digital divide or digital inclusivity?
Much of the world is struggling with deepening political division, economic inequality and ethnoreligious tensions. The growth of the Black Lives Matter movement — the largest move...
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Dolce & Gabbana ignites controversy in China once again
An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for the luxury brand....
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Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Please visit MarTech Today for the full article....
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Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. ...
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Lessons from the buy-now-pay-later boom
Buy-now-pay-later (BNPL) didn't take off in Singapore quite as quickly as it did elsewhere. The companies allowing people to spread their purchases out over instalments, such as Re...
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Content marketing platform NewsCred rebrands as Welcome
Launches new marketing management solution. Please visit MarTech Today for the full article....
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Nielsen Updates Its TV Currency To Measure Addressable Ads
Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off whi...
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