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Why the Future of Marketing is Increasingly OOH
In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through...
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Tremor International Acquires News Corp's Unruly
Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp ("News Corp" (Nasdaq: NWS, NWSA...
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AnyMind acquires influencer network in Japan
The purchase of Grove adds 150 exclusive creators and 750 registered creators to the CastingAsia network....
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Twitter aims to extend immersive viewing experiences with new ad format
The new Promoted Trend Spotlight will complement the Promoted Trend takeover with six-second videos, GIFs, as well as static images....
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What a time to be alive
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this th...
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IBM launches new predictive ad solution for campaign creative elements
The “Advertising Accelerator with Watson” uses artificial intelligence to deliver predictive models for creative assets within a campaign. Please visit MarTech Today for...
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Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback. Please visit MarTech Today for the full article....
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The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can for digital. Please visit MarTech Toda...
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Anzu.io Announces Exclusive Partnership with Vivid Games
Anzu.io, an innovator in the in-game ad space, has announced an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, Anzu will i...
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Salsify teams up with Snap36 to support 360-degree product images on Walmart.com
The partnership allows brands to create image-rich product pages that engage consumers and drive conversions. Please visit MarTech Today for the full article....
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Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the “Lean-Agile mindset” in various business areas, including IT operations and marketing. Please visit MarT...
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2020 and Beyond: What's Next for Display Advertising?
It's been a year of big change for display advertising - 25 years on from the first banner ad, browsers' restrictions on third-party cookies are shaking the foundations of disp...
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How a data deep dive can help Asian startups succeed
Life as an Asian startup can be especially tricky. There's little power afforded to new players in their bids to rub shoulders with the region's elite players, and scant traces o...
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