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Digital transformation for SMEs: A matter of 'When', not 'If' (Part 1)
"Never carry a knife to a gunfight." - The Untouchables (1987). We are already in an age where even the guns are getting better every day (and fired by autonomous intellige...
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Ecosystem Roundup: Evermos, OY! Indonesia raise US$30M each; Traveloka eyes IPO in US
Traveloka explores IPO option after SPAC merger plans falls through The Indonesian tech giant had earlier suspended merger talks with Bridgetown Holdings amid a broader souring of mo...
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Performance CTV Provides A One-Stop Shop For DTC Brands
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magn...
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Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers
Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale ...
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Finding product-market fit with the power of product analytics
Product-market-fit (PMF) is "the only thing that matters" — that's a widely quoted line from a superstar venture capitalist, Marc Andreesen. For early-stage startups, ...
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Is regional agency leadership still necessary?
SOUNDING BOARD: More agency networks are replacing APAC CEOs with international-level oversight. What's driving the move? And how important is it, really, for clients and networks to...
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Cookieless Is Top Of Mind As Teads Bides Its Time Before Another Run At An IPO
Teads might not have its stock ticker yet - the company decided to postpone a planned IPO this summer - but there are lots of other items on the immediate agenda, says Pierre C...
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Sexual harassment 'rampant' in the ad industry and has been 'covered up': Philippines women's organisation Gabriela
A surge of new reports from women in the Philippines ad industry—including five against Herbert Hernandez—depict a culture of sexualisation that normalises workplace harassment, ...
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Tiger Global-backed Indian unicorn Gupshup acquires Dotgo
The acquisition will be an addition to the 30 other messaging channels available via Gupshup....
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Integral Ad Science: Contextual ads are effective in driving brand recall
The study suggests that contextual ads could be a viable alternative to cookies....
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Grey Group Singapore joins trio of partners starting sustainability 'incubator'
Along with WWF, Temasek Foundation and Green Is The New Black, the agency is supporting We Got This, a program that aims to build sustainability advocacy among young people....
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APAC New Business League: July 2021 report
While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Wo...
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How did we get here? Merlee Jayme discusses why sexual harassment has permeated the ad industry
Dentsu International's APAC creative leader has been a prominent voice on harassment within the industry for several years. She is "pissed" that it allegedly slipped through the ...
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