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Here's Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Tim Glomb, VP of cont...
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Why Are Large Agencies Struggling To Adapt To Digital TV?
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of go-to-market digital media...
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These Ads Don't Tell You What They're Selling, and Business Is Booming
A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, '80s pop culture, fantasy, music and sci-fi on its colorful website, which is d...
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Sequoia-backed community marketing startup banks $9m in Qualgro-led round
Convosight is building a monetization ecosystem for community creators on platforms like Facebook Groups, Reddit, and Discord....
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This TikTok Creator Is Famous for Making Fake Ads. Now Brands Are Hiring Her.
When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during quarantine and maybe find a few people to appreciate her work...
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How Mosaic Solutions was able to increase its addressable market at the height of the pandemic
As a startup that is working closely with the F&B and retail sector, one might imagine that the pandemic must have hit Mosaic Solutions hardly. But surprisingly, in 2020, the Phi...
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Ecom Brands Are Connecting Their Warehouses To Ad Tech With Whitebox
The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and that of warehouse and delivery services. There is ...
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Adblocking use continues to grow, led by Asia
TOP OF THE CHARTS: APAC accounts for more than 40% of adblocking users worldwide, as global use of adblockers grows 11% on mobile and 9% on desktop....
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Newsroom: US Ecommerce Forecast Revised Upward, 18% Growth Expected in 2021
More than 1 in 5 digital buyers will use a ˜buy now, pay later ™ service June 9, 2021 (New York, NY) " Following a strong Q1 fueled by government stimu...
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Virtual production techniques getting better at blending digital and physical worlds
Imagination's partnership with Epic Games uses similar film techniques to Hollywood movies, integrating objects or people on a small set with a live computer-generated backdrop....
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