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Media Rating Council Accredits Google's Ads Data Hub
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions an...
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SMEs, here's how you can do more with less
As we head into the new year, one question remains at the top of everyone's minds: what will the future workplace look like? Having lived through the biggest remote working experim...
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Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
How to avoid over-specialization and the bottle-necks it creates. Please visit Marketing Land for the full article. ...
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From sentiment to empathy: understanding how customers feel
How AI is helping brands treat consumers with empathy at scale. Please visit MarTech Today for the full article....
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ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Please visit Marketing Land for the full article....
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'Buy now, pay later' heats up in Singapore with Grab, Mastercard entering the scene
Can Singapore accommodate all of these players? How will they differentiate themselves? ...
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SHE Media Steps Up Deals Powered By Niche Data
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they're contextu...
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Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed. Please visit MarTech Today for the full article....
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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn't slow down developments in the search industry. Here's our recap of the year's most important stories and news. Please visit MarTech Today for the full...
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Crown Technologies secures financing to deploy its AI-powered robotic barista across East Japan's train stations
Crown Technologies, a Singapore-based startup that has developed an autonomous robotic coffee barista, has secured a strategic, cross-border investment from JR East Business Develop...
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What SupplyChain Object Shows About Seller Behavior
"The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Ian Trider, VP of RTB p...
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