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2022 tech forecast: An ESG-driven future of work and the new physical-digital mix
I think it's fair to say that no one will mourn the passing of 2021. It's been an intensely difficult year for individuals and businesses as the pandemic increasingly swept acros...
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Newsroom: TikTok is the third largest worldwide social network behind Instagram and Facebook
TikTok continues to gain share after surpassing Snapchat and Twitter TikTok has surpassed Snapchat and Twitter in global user numbers, according ...
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Publishers, Stop Prioritizing Monetization Over User Experience
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Alexander Azarov, CEO and founder of Clickio. After this exclusiv...
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A horse of another: Here's the complete list of Southeast Asia's 28 unicorns
Back in 2014, Southeast Asia had only three unicorns: VNG, Garena (now 'Sea'), and Razer. Fast forward to today, the region has more than 20 unicorns. This stupendous gro...
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How you can be part of solving global challenges with Leave a Nest
As members of the startup ecosystem, it is in our DNA to identify solutions that help improve the way we live. As disruptors are catalysts for innovation, startups keep coming up wit...
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The Big Story: TV Drama (Rerun)
One of the most compelling soap operas of 2021 was the TV measurement debate. After undercounting viewers during the pandemic, Nielsen lost its Media Rating Council accreditation. As...
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Predictions 2022: Audio & Conversational
In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational adver...
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Can livestream shopping in the US catch up to China's soaring growth?
As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world....
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Comic: Starting Off Right
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Starting Off Right appeared first on AdExchanger. ...
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Why 2021 Was The Year Of Consent For Digital Media
The word of the year, at least according to Collins English Dictionary, is "NFT." Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word ...
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The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the sa...
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Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies - Alphabet, Meta, Amazon, Apple and Microsoft - are often lumped together. But their ad platform businesses have distinct dynamics, and each was af...
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The 10 Most Important Convergent TV Moments of 2021
This past year was another transformative one for entertainment and media as the industry continued adjusting to Covid-19's effects, competition intensified and some industry old hab...
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