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New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds. Please visit Marketing Land for the full article. ...
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Gojek to take on GrabAds with the launch of digital ads solution GoScreen
It charges a starting price of US$709.80 for 250,000 potential consumers....
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How to leverage mobile app data to understand your consumers
Attribution data and in-app analytics are key to understanding user behaviour and ensuring growth. When it comes to app installs, competition is fierce, and today's consumers have ...
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LiveRamp's Momentum Continues: 'We Are SaaS'
LiveRamp posted its first profitable quarter back in August, and the data company's upward trajectory continued through its fiscal Q2 2021, the company reported Monday. For a secon...
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Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the noise. Please visit Marketing Land for the full article. ...
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How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race. Please visit Marketing Land for the full article. ...
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What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Please visit Mar...
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This week in martech
News from HubSpot, Act-On, Treasure Data and Nielsen. Please visit MarTech Today for the full article....
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It's Time To Zero In On Demand-Path Optimization
"The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Wenda Zhou, publisher prod...
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How to make your data sing
Stop reporting absolute numbers and put your data into context with ratios to engage your stakeholders with the smaller, but important, data points. Please visit MarTech Today for t...
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Next on MarTech Live: How DAM fits into marketing operations and the martech stack
Is DAM (Digital Asset Management) a universal need among brands and organizations? Find out what experts say. Please visit MarTech Today for the full article....
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Pitch activity is up, but new business revenues are dropping during the pandemic
Agencies are pitching more than ever for new business, but account billings are down during the pandemic....
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