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Is the supply chain shifting to Vietnam in a post-COVID-19 world?
Trade tensions between the US and China have been the talk of the town since the year 2018. With the two world powers undergoing a lengthy trade dispute, there are unending speculati...
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Why is Vietnam going to emerge the strongest post-COVID-19?
Vietnam is one of the first countries to ease social distancing measures and reopen its society as early as April 2020, where most countries are only starting to grapple with the sev...
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Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level. Please visit Marketing Land for the full a...
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WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy. Please visit Marketing Land for the full article. ...
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Anzu inks exclusivity deal with Axis Games, bringing In-Game Ads to their games on PC & Console
Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integr...
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7 steps to CDP heaven: A maturity model for data management
Being able to manage customer data efficiently can transform marketing performance, platforms say. Please visit MarTech Today for the full article....
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Release Notes: Invoca integrates with Decibel
AI-powered calltracking meets digital experience analytics. Please visit Marketing Land for the full article. ...
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What Do Apple's Privacy-Focused IDFA Changes Mean For Facebook?
Apple's move to make its IDFA only available on an opt-in basis will either set Facebook's hair on fire or further solidify Facebook's dominant market position. Depends on who yo...
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Text messaging is the most effective marketing channel most retail brands aren't using
More than 50% of consumers said they want to text with their favorite brands. Please visit MarTech Today for the full article....
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Chinese consumer recovery still limited by a 'pandemic mindset'
TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted....
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How early investment in tech pays off when startups expand to other markets
We started Ohmyhome in Singapore in 2016, with a goal to establish a one-stop Property solution. Since then, we have expanded to Malaysia and, later this year, our third market. Whil...
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What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide
As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while...
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Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals. Please visit MarTech Today for the full article....
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