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How Marketers Can Benefit From the Digital Out-of-Home Revolution
In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, an...
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China's internet regulator warns app operators over data privacy
A national response to the excessive collection of data by app operators is necessary, said the regulator....
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5 reasons to be bullish on logistics tech in Asia
Core reasons to be positive about the growth of logistics tech in Asia Market size and lack of investment in technology Also Read: 4 key points to consider when scaling in Southeast...
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Google Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for publishers this month
App publishers will also see notices of errors in their file implementations. Please visit MarTech Today for the full article....
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Spotify for Podcasters provides data on demographics, listening habits
Now out of beta, Spotify's podcast analytics dashboard gives creators and advertisers more audience insights. Please visit MarTech Today for the full article....
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Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost. Please visit MarTech Today for the full article....
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How marketers are planning to use the new customisable AR filters on Instagram
Snapchat too has AR lenses that allow users to change their appearances to include traditionally male or female facial features....
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How to advertise to an audience with an 8-second attention span
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy. Please visit Marketing Land for...
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Personalization offer doesn't lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always desirable. Please visit MarTech Today for the full article....
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In Shenzhen, it's hard to pay without an app, and it's raising privacy concerns
In tech hotspots like Shenzhen, eating or shopping has become almost exclusively an online-only experience....
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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming. Please visit MarTech Today for the full article....
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Survey: 90% of consumers tell brands to stay away from extreme, offensive content
However, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics. Please visit Marketing Land for the full article. ...
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