-
Brand mascots will send your profits and emotional connection soaring
Brand mascots and characters can increase profit and emotional connection with customers by up to 41%....
-
Remote hiring isn't just a stopgap measure - it's here to stay
It's not just about finding talent elsewhere. Companies have to change, too. ...
-
Apple's privacy changes drive up ad prices for e-commerce marketers
The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests....
-
NBCU Highlights Three Measurement Providers As Alternatives To Nielsen
NBCUniversal highlighted three streaming-oriented companies it is considering - Conviva, Dumbstruck and Truthset - to create a framework for alternative currencies as it prepares...
-
Gen Z Wants to Co-Create the Metaverse. Here's How Brands Can Make That Happen.
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Christina Wo...
-
What is web 3.0 and why should you care?
Have you ever woken up and seen an email saying your personal data got hacked? I bet that's happened to you too and, sadly, there's nothing we can do about it … yet. I defi...
-
How to foster mental wellness in the workplace and boost performance
One of the biggest challenges in the workplace is employee burnout. Most of us are not strangers to stress and fatigue caused by work, but these have been made even more apparent wit...
-
Why ecommerce roll-up players are on a roll
The players in the booming market of ecommerce roll-up and a no-code platform for robots...
-
Twitter's Sarah Personette Talks All Things Brand Safety
Twitter chief customer officer Sarah Personette took to the Brandweek "stage" this week to discuss the social network's commitment to brand safety and steps it is putting in place to...
-
Google Announces Ad Transparency Changes; Facebook's CTO Steps Down
In today's ExchangeWire news digest: Google announces changes to ad transparency; Facebook's CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google ann...
-
Wall Street Journal eviscerates Facebook
The words of the company's own executives reveal an organisation that is rotten to the core, writes The Ad Contrarian....
-
The pandemic practices that will persist in HK: Research
TOP OF THE CHARTS: With zero local Covid cases for weeks, Hong Kongers are cautiously looking to lead more normal lives, but remain cautious about their health and safety, according ...
-
Hai Robotics picks up $200M for its warehouse robot
Hai Robotics, a Shenzhen, China-based warehouse robotics startup that develops autonomous, case-handling robotic (ACR) system, announced it has raised $200 million. The funding comes...
- Latest Stories (page 4)
Featured Titles
