• Ad:Asia Landscape

Key Players in Asia Ad Tech

A look at many of the players in the Advertising Technology space working in Asia (2014) shows something like the following (courtesy of Internet Advertising Bureau).

Of course Google appears, primarily as an exchange, with Doubleclick as a publisher solution. Yahoo appears as an exchange, a selling solution, and an ad network. Lotame leads a fine lineup of data providers.

Pubmatic and Rubicon lead the publisher solutions (left side). WPP leads the agencies, with dentsu, Omnicom and Aegis Media. Tag management, analytics and tools are well represented by Outbrain, Taboola, Adobe, and comScore.

In the middle of the chart, buying solutions feature Turn, MediaMath, Adap.tv and TubeMogul.

display advertising SEA ecosystem 2014