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When to make it easy, and when to make it thinky
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is....
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Facebook's Video Metrics Scandal Has Harmful Effect On Publishers
Algorithm changes led media outlets to lay off much of their staff or shutter completely. Facebook's misreported video views underscore its unethical and careless behavior toward dig...
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Oracle, comScore Ink Audience-Targeting Deal
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a specific TV ad....
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CK Hutchison partners with Meitu to integrate social media into retail
Meitu's "Magic Mirror" will be introduced in two branches in Mongkok and Tsim Sha Tsui late this month. ...
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Magazine Readership Rises On Mobile, Dips In Print
Total magazine media audiences in August 2018 reached 1.8 billion, up 1.5% versus August 2017 for the 112 magazine brands included in the latest MPA report. Mobile web audiences grew...
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Here's what happens every minute online in China
Here's what China's 800 million web users do every 60 seconds on their favorite apps....
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Tuesday Wake-Up Call: Facebook reportedly debated a ban on political ads, Paul Allen dies
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for ...
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How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of sophisticated digital ad buying. The growth of the internet has a...
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Innovid, Jivox Partner On Omni-Channel Creative Optimization
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to socia...
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How to find a niche and break the fragmentation in Southeast Asia
A niche will usually provide more than a slice of pie, the first step is learning how to define the market Imagine being ignited by a business idea that seems Uber-brilliant; a next-...
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A Singapore and American partnership hopes to upgrade edge computing technology
Longway A.I. and General Vision are working together to build an agile system to search-and-sort through data for edge computing Longway A.I., a Singaporean artificial intelligence c...
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The Incremental Visit: The Opportunity to Measure What Matters
Thanks to the advances in location technologies, it is possible to know which visitors to a retailer's store have seen the brand's ad. However, simply measuring total in-store vi...
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