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United Entertainment Group launches in Asia via Japan
The US-based agency is drawn to the market by major upcoming sporting events....
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Facebook's Alleged Video Metrics Errors Amount To 'Fraud,' Marketers Claim
"The wide disparity between the actual average viewership and Facebook's reported metrics should have been corrected immediately," marketers allege in an amended class-action complai...
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The purpose of purpose
Why does it matter to the consumer?...
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IronSource Digs Into In-App Ad Preferences
A recently released platform takes metrics and tracking to another level. This time it's about tracking interactions within the playable ad, known as a mini-game....
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Newsroom: Exodus from Pay TV Accelerates Despite OTT Partnerships
Cord-cutters to jump more than 30% this year Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues ...
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Short video service Musical.ly is merging into sister app TikTok
Musical.ly, the short video app that's popular among teens and young people, is going away. Kinda. The app and all user data and accounts is being merged with Tiktok, a sister ...
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Jakarta welcomes JD's first unmanned store outside of China
It's the first of its kind in Indonesia, JD claims....
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Singtel launches FutureNow Innovation Centre to help companies go digital
Over the years, the Singapore-based telco has launched various initiatives to support the growth of digital tech and startups Singapore-based telecom conglomerate Singtel has launch...
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Decoding the battle between Tencent and Alibaba for China's offline retail
Liza Lin, China technology reporter for the Wall Street Journal, talks about the increasing competition between Tencent and Alibaba in offline retail....
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Voice Assistants, VR Not Critical To Shoppers: Study
While chatbots and voice assistants are gradually being adopted by consumers, 65% of shoppers in the U.S. and Europe say they either are either not very important or not at all impor...
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Grabbing Gamers & Gaining Visibility with Rewarded Video
Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn't immediate click throughs and conversions; instead, it is on buildin...
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Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships
Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains tha...
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